How To Make Better Event Videos

October 10, 2024
David Aguilar
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  1. Encourage your videographer to shoot for sequences.
  2. Cover the event from beginning to end.
  3. Capture high-quality audio.
  4. Connect with the viewer through attendees.
  5. Gather extra content for more deliverables.

Creating compelling event videos is crucial for agencies looking to capture the essence of their events and promote them effectively. With the stakes high—since you can’t redo moments once they pass—strategically planning your video coverage is essential. Here are five tips to help your agency elevate its event videos, ensuring they resonate with viewers and generate interest.

Check out the video format of this blog post HERE!

‍Why Event Videos Matter

‍Event videos serve as a powerful marketing tool, offering a glimpse into the experience attendees can expect. They can be used not only for event recaps but also for promoting future events and enhancing your agency's portfolio. With the right approach, your videos can tell a compelling story that captivates your audience.

‍Tip 1: Encourage Your Videographer to Shoot for Sequences

‍Are you finding that your event recap videos lack cohesion? Encourage your videographer to shoot in sequences. What is a sequence? This means capturing related shots that tell mini-stories throughout the event. For example, show attendees arriving, checking in, and mingling. This approach allows editors to create dynamic vignettes that provide a comprehensive view of the experience.

‍Bonus Tip:

‍Consider continuity to ensure smooth transitions between shots. This includes maintaining the axis of action and making sure lighting and wardrobes are consistent.If you want to ensure clear communication with your videographer, check out our guide on videography terminology HERE!

‍Tip 2: Cover the Event from Beginning to End

‍Want your event recap videos to evoke FOMO in viewers? Having your videographer cover the entire event—from the initial arrival of guests to the final moments—creates a complete narrative. Documenting key moments such as speeches, panel discussions, and casual interactions gives viewers a full picture of the experience.

‍Essential Shots:

  • Beginning: Attendees arriving and interacting.
  • Middle: Presentations and activities.
  • End: Evening shots and attendees leaving, wrapping up with exterior shots of the venue at night.

Tip 3: Capture High-Quality Audio

‍If you want to truly engage viewers, make sure your videographer captures high-quality audio. Good audio can elevate your event videos significantly. Inform your videographer early in the planning phase about the need for on-site audio. This can include:

  • Candid Interviews: Gather personal insights from attendees and speakers.
  • Presentation Audio: Essential for full-length versions of lectures.
  • Natural Sounds: Incorporate ambient audio, like laughter and applause, to enhance the overall atmosphere.

Tip 4: Connect with the Viewer Through Attendees

‍While venue aesthetics are important, it’s the attendees that truly connect viewers to your event. Ensure your videographer captures moments of genuine interaction—smiles, laughter, and engagement.

‍Tips for Engagement:

  • Focus on capturing the faces of attendees rather than the backs of their heads.
  • Mix close-ups with wide shots to balance detail and context.
  • Create mini-stories from attendee interactions to foster emotional connections.

Tip 5: Gather Extra Content for More Deliverables

‍Maximize the opportunity by capturing additional content. Have your videographer conduct short interviews with clients or vendors to gather testimonials and insights. This can help build relationships and create extra promotional materials.

‍Strategies:

  • Prepare a list of key vendors and clients to interview.
  • Capture reactions and interactions that will resonate with your audience.

Conclusion

‍By implementing these five tips, your agency can create more engaging and memorable event videos that effectively showcase the experience. Whether it’s for a recap or promotional material, a well-crafted video can generate excitement and interest for future events.

If you found these tips helpful, share this article with fellow event professionals! We’d love to hear which tips you plan to use in your next event video.For more in-depth insights, including camera settings and interview techniques, read our comprehensive guide on Best Production Practices HERE.